Trump v Massie: Could president's Republican nemesis survive $20m attack to oust him?

Anthony ZurcherNorth America correspondent in Kentucky
Watch: Can Massie win his Republican primary while at war with Trump?

At a rally in a parking lot outside his campaign headquarters in Florence, Kentucky, on Saturday, Congressman Thomas Massie said that the Republican politicians who joined him had made a brave choice.

"I'm sure they'll be punished for coming here today," he said.

It didn't take long for Massie's warning to prove prophetic, as Donald Trump took to Truth Social to make his displeasure known.

Congresswoman Lauren Boebert of Colorado, who had been barnstorming with Massie all weekend, and Rand Paul, the Kentucky senator who endorsed Massie and shares his unorthodox small-government libertarianism, were "parading around like fools for the worst Republican congressman in the history of our party".

The president called Boebert "weak-minded" and "dumb" and said that he would withdraw his endorsement of her if a Republican challenger came forward.

Trump's threats weren't exactly realistic.

Paul doesn't stand for re-election for another two years. The filing date to run against Boebert in the Colorado Republican primary has already passed. But Trump's animosity toward Massie is very real - and it has had real consequences.

Even as Trump was visiting China last week, he was firing off posts attacking the congressman, whose district stretches along the Ohio River from the suburbs of Louisville and Cincinnati to the foothills of Appalachia. He has called him a "moron", a "loser", a "lowlife" and a "major sleazebag".

In March, the president handpicked and endorsed a candidate – retired Navy special forces veteran Ed Gallrein - to challenge Massie in the state's Republican primary on Tuesday.

Massie's transgressions? He has broken with his party on issues near and dear to Trump's heart.

He voted against Trump's "big, beautiful" tax and spending legislation last year because it added trillions to the national debt. He backed rescinding Trump's tariffs on Canada. He voted to curtail Trump's attacks on suspected drug boats in the Caribbean and his ongoing war in Iran.

And perhaps most notably, he joined forces with Democrats - and a handful of Republicans - to force Trump's Justice Department to release all of its files on Jeffrey Epstein, the late sex offender with ties to the rich and powerful.

US Congressman Thomas Massie tells BBC he is "not satisfied" with Epstein file release

For Massie's supporters, it's evidence of the congressman's willingness to fight for his principles, consequences be damned.

"He's one of the most consistent congressmen," said Rex Morgan, who attended a Massie meet-and-greet at a coffee shop in Shelbyville, near Louisville. "And even if it were to cost him his job, he will not go back on his word."

For his detractors, his intransigence is the political vanity of a man enamoured with his maverick reputation.

"He takes pride in opposing Trump, so that he can get all those interviews and stuff like that," said Allen Volz, who lives in the Kentucky suburbs south of Cincinnati and serves as vice-chair of the Boone County Republican Party.

"It's not that you have to agree on every single issue, but at a certain point you've got to look at the big picture and say, how can we move this ball forward?"

If Republicans had a comfortable majority in the House of Representatives, as they did when Massie was first elected to the chamber in 2012, such apostacy might be considered a quirky annoyance. But with his party holding power by the narrowest of margins during Trump's second term, the Kentuckian has become a constant headache – delaying or outright derailing Trump's congressional agenda.

"I just can't stand this guy," Trump said at a Kentucky rally with Gallrein in March. "We've got to get rid of this loser."

On Tuesday, that day of reckoning may arrive. If Massie loses, he would become just the latest in a long line of Republicans who crossed Trump and were subsequently vanquished – by resignation, forced retirement or defeat in Republican primaries.

If Massie survives to face a Democrat in November, however, it could serve as a sign that Trump's power over his party is not limitless. It could stiffen the spines of other congressional Republicans who may be seeking to distance themselves from a president who, while still beloved by many in his party, has sagging overall approval ratings that could be a liability during a general election campaign.

"This race has come down to a Trump versus Massie dynamic," said Shane Noem, chair of the Kenton County Republican Committee. "It's a 'pick a side' moment for a lot of voters."

News imageGetty Images Donald Trump and Ed GallreinGetty Images
Trump has backed Massie challenger Ed Gallrein

To get to this point, Massie has had to walk a fine line. In 2024, Trump won Kentucky's Fourth Congressional District over Democrat Kamala Harris by 35 points. On the campaign trail, Massie and his political allies have tried to emphasise the areas he agrees with Trump and explain away the high-profile breaks.

He has said that Trump has admiringly called him a "tough cookie" in private conversations, punctuating the point with a serviceable impersonation of the president.

"I voted with the party 90% of the time," Massie said during his Shelbyville appearance. "The problem we have is not that I'm voting against the Republican Party up there, it's that the Republican Party up there is sometimes voting against Republican people back home. That's the 10% of the time."

He said that his votes against massive spending packages that contain provisions he opposes meant that critics can attack him for blocking popular measures also in the legislation. But his opposition, he contended, made the final versions of the legislation better.

"The negotiation starts when one person says no," he said. "And if nobody says no, then you get the whole standing pile of crap."

Is there room for critics in 'Trump country'?

It's a nuanced view that doesn't lend itself to easy explanations – and has opened up Massie to withering attacks from Trump-aligned Republicans, a criticism his allies seek to dispel.

"They don't explain why he voted for smaller government," said Congressman Warren Davidson of Ohio, who campaigned with Massie in Florence. "You only get yes, no or present. You don't get an essay."

By comparison, Gallrein's task has been much simpler. He is campaigning almost entirely on being Trump's choice. It's printed on his yard signs. It's featured on his website and at the top of his social media profiles. It's a central fixture in his television and internet advertising campaigns.

"This district is Trump country," Gallrein said when announcing his congressional bid. "The president doesn't need obstacles in Congress, he needs backup."

The former Navy SEAL - who owns a farm in Shelbyville with a market cafe, plant store, petting zoo, and pavilion that hosts corporate events – has run a low-profile campaign that borders on invisible. His events are small and seldom announced in advance. He has skipped almost all the scheduled debates and forums with Massie. He declines most media interview requests.

"At the end of the day, Gallrein's best argument is that Trump wants him," said Trey Grayson, who served two terms as Kentucky's secretary of state and is now a Republican strategist. "I think their theory is there are enough folks for whom that's enough that you get to 51%."

News imageAnthony Zurcher/BBC Political yard signs line a major street in Kentucky, with a mix of signs supporting Ed Gallrein and Thomas Massie.Anthony Zurcher/BBC

They may be right.

Loren Becker, a semi-retired registered nurse, had ducked into the Black Goose coffee shop in Union, Kentucky, to escape a downpour on Saturday morning. He said he admired Massie's independence and willingness to "stand up for what he believes in".

So was he supporting Massie?

"I'm a little bit conflicted," he said after a long pause. "I was very conflicted. I definitely wouldn't be opposed if he ends up in November. And that being said, I did not vote for him."

He said he couldn't abide by Massie's votes against legislation that funded immigration enforcement – one of those big bills that Massie had tried to block.

"That tore me up," he said.

The unusual coalition behind Massie

In these final days on the campaign trail, Massie's events have seemed a bit like a collection of misfit toys.

The politicians who joined Massie have all had their clashes with Republican leadership – either in Washington or in local Kentucky politics. There's Boebert, in a black cowboy hat, talking about how she strategised with Massie to handle the intense pressure the White House brought on her to drop her support for releasing the Epstein files.

Indiana Congresswomen Victoria Spartz delivered a frenetic Massie endorsement with a thick Ukrainian accent.

"It's very easy to be a rubber stamp, get that cheque, be nice to everyone else and just go along and be re-elected," Spartz said. "It's much harder to say no, guys, that's not what we are elected on. People rely on us, people are struggling, people are really getting hurt."

Senator Paul, one of the original grass-roots "Tea Party" conservatives who organised against President Barack Obama and the Democratic congressional majority in 2010, has, like Massie, also bucked his party's congressional leadership.

"We did not come to Congress to join the club," he said. "We did not come for fame or fortune. We came for one purpose, and that is to defend the Constitution."

If Massie's campaign team made for a strange assortment, those in the audience were an even more unusual collection.

Stewart Rhodes, the leader of the fringe right Oath Keepers who was convicted of sedition for his involvement in the 2001 attack on the US Capitol and pardoned by Trump, repeatedly showed up in a Massie campaign t-shirt. Kyle Rittenhouse, who gained notoriety for shooting three protesters during the Black Lives Matters demonstrations in Kenosha, Wisconsin, made an appearance in Florence.

Former Congressman Matt Gaetz, who resigned from Congress last year amid a congressional ethics investigation over sexual misconduct, interviewed Massie for his show on the right-wing One America News. He asked the congressman if he was going to run for president in 2028. Massie demurred.

There were blue-blazer-wearing libertarians too young to shave and a tattooed man wearing an "American Reich" shirt.

News imageAnthony Zurcher/BBC Tiffany Ciani, an influencer who supports Thomas Massie, sits in front of a microphone and laptop in a room filled with furniture for sale. Anthony Zurcher/BBC
Tiffany Ciani, an online influencer and Massie supporter, travelled to Kentucky to campaign

Dashing around behind the scenes were a team of online influencers and content creators who had travelled to Kentucky from across the country to show their support for Massie, live-streaming all the way.

"We won't tell people in Kentucky who to vote for, but we will tell them where the polls are," said Tiffany Ciani, who drove to Kentucky from Maryland. "We will remind them what's at stake, and we will tell them their vote matters."

In American politics, the stakes can often be measured in dollars – and this Kentucky race is no exception. It has become the most expensive House primary in US history, with more than $32m spent by the candidates and affiliated committees.

As Massie frequently notes, the bulk of the outside money arrayed against him has come from three billionaires – Las Vegas casino tycoon Miriam Adleson and hedge fund managers Paul Singer and John Paulson.

On the stump, Massie calls them "globalists" and notes their past ties to Democratic candidates and issues. Their money has been funneled through Kentucky MAGA, a committee set up by former Trump campaign director Chris LaCivita, and the pro-Israeli lobbying group Aipac, which objects to Massie's opposition to military aid to Israel.

They've inundated the airwaves with negative adverts targeting Massie, including one that used AI to create fake images of Massie checking into a hotel room with Democratic Congresswomen Alexandria Ocasio Cortez and Ilhan Omar – a "throuple" that "betrayed President Trump".

Massie has raised enough money to fight back with his own ad campaign, in part because of his elevated national profile over the past year.

"If he hadn't stood on the principle that the Epstein files ought to be brought out, I doubt anything else he's done would have attracted the sort of national following that would have given gotten him the support he needed," said Stephen Voss, a political science professor at the University of Kentucky.

News imageGetty Images Thomas Massie advocates for Epstein survivors on the steps of the US Capitol, alongside Democratic members of Congress and his fellow Republican Marjorie Taylor GreeneGetty Images
Massie and fellow Republican Marjorie Taylor Greene joined Democrats to pressure Trump's justice department

His campaign and affiliated groups have aired ads painting Gallrain as a puppet for the wealthy elite and "woke Eddie", suggesting he is the real closet liberal. One spot placed a rainbow Star of David behind Singer, calling him a "major pro-gay, pro-trans activist".

On the campaign trail, Massie – who has denied accusations of anti-Semitism - has largely avoided talking about Israel, instead focusing on local issues. But in Florence, he joked that Gallrein's phone number "has a Tel Aviv area code".

"I better quit making jokes right here on the spot," Massie quickly said, as the crowd laughed and cheered. "I better try these out on the staff first."

Recent polling suggests the race between Massie and Gallrein is a dead heat.

According to Voss, the nature of the Massie's district – with its more affluent, educated voters in the Louisville and Cincinnati suburbs and fewer of the lower-income, low-propensity voters that Trump brought into the Republican fold – might be more hospitable grounds for a conservative who defies Trump.

In addition, the president's recent polling dip, attributable in part to rising petrol prices and an Iran war that is dividing his base, could bolster Massie's anti-interventionist brand of foreign policy.

News imageGetty Images Defence Secretary Pete Hegseth shakes hands with Gallrein at a campaign event in Kentucky on Monday. They are standing in front of a sign that reads "America First, Always". Getty Images
Defence Secretary Pete Hegseth campaigned with Gallrein on Monday

Massie's leadership on the Epstein files has let him position himself as an outsider, doing battle against the wealthy and well-connected.

If all that doesn't matter, and Massie is defeated on Tuesday, Trump's grip on the Republican party will remain solid – and his critics among Republican ranks will have all the more reason to watch their words.

"We don't officially have a filter on us," Congressman Davidson said, "but everybody knows there are consequences."

But if Massie succeeds, for whatever reason, he will be breaking new ground in the Trump era as a national Republican who fought Trump and survived to tell the tale.

"A single house member going against the president of the US and prevailing?" said Grayson.

"That's a tell that maybe you can stand up and get away with it."