Fenwick Christmas window's Gruffalo theme revealed

News imageFenwick Cartoon image of The Gruffalo sleeping with its arms around a baby gruffalo. The Gruffalo is a bear-type creature with brown fur and with spikes on its back and horns on the top of its head. The two animals are sleeping by a fire inside a cave. Outside it is snowing and Santa is flying through the air. The sky is dark blue and filled with stars. Fenwick
The city centre department store's festive display has been a fixture for generations of families since 1971

Thousands have tuned in to watch the unveiling of this year's Fenwick's Christmas window.

The theme at the Newcastle department store took its inspiration from Dame Julia Donaldson's The Gruffalo's Child.

Dame Donaldson said she was "delighted" her book would be part of creating special memories for families in the city this year. "It's wonderful to see The Gruffalo's Child brought to life in such a magical way," she said.

Meanwhile the store's head Mia Fenwick said bringing the Gruffalo to the Christmas window was a "long-held ambition" fulfilled.

The city centre department store's festive display has been a fixture for generations of families since 1971.

For 2026, Fenwick teamed up with Donaldson and German illustrator Axel Scheffler to recreate their 2004 book for the display.

News imageFenwick Dame Julia Donaldson and Axel Scheffler standing next to a Gruffalo costume. Dame Donaldson is wearing a dark green dress and a looped necklace. Scheffler is wearing a black jacket and a red shirt underneath. The shop's Christmas window is behind them.Fenwick
The display is based on the pair's 2004 book

Scheffler said it was a "real pleasure" to see the world of the book brought to life on such a "grand scale".

"It's wonderful to see my illustrations transformed into something so imaginative and full of life," he said.

News imageFenwick The Gruffalo looks shocked in a snowy scene. There are trees covered in snow and the shadow of a mouse in front of the moon in the top left corner of the image. Fenwick
Thousands tuned in to see the department store's Christmas window unveiled

For the fifth year running, a special score was composed in partnership with the Glasshouse International Centre for Music in Gateshead, and performed by the Royal Northern Sinfonia.

The music reimagined Edvard Grieg's In the Hall of the Mountain King with sleigh bells and animal sounds, according to the orchestra.

News imageFenwick A snowy scene with snow-covered trees on the right hand side. On the left hand side is a large rock with a red hole that has a Gruffalo inside it. In the middle of the image another Gruffalo is standing and looking up at the sky. There are two robins perched on trunks in the image. Fenwick
Fenwick teamed up with Dame Julia Donaldson for the display

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