Sky Blues promise ticket prices hike 'solutions'

Coventry City FC's chief business officer has reassured fans concerned about being priced out of tickets that the club would find a "solution".

An increase in ticket prices at the Coventry Building Society (CBS) Arena for the 2026-27 season was fair pricing "benchmarked in the Premier League", chief business officer Nicola Ibbetson said.

To those particularly concerned about premium and hospitality zones price hikes, she said: "We will find a solution for every fan who was a season ticket holder last year."

"We want every single season ticket who was with us last season on that tremendous journey to be with us as we get back into the Premier League after 25 years."

Standard prices will be £625 for an adult in a standard zone and £20 a game for an under 18, or £15 a game for a child under 14.

The most expensive premier zone season ticket in the "best seats in the house" by the stadium's halfway line have risen to £800 for both children and adults.

Ibbetson told BBC CWR: "Fans are always number one. But we have to benchmark. We have to enter this league, which is the most competitive league in the world, and we need to create fair pricing and that is the most important principle."

She explained the club's guiding principle was to create products that were affordable for families and concessions.

"Once you get out of general admission into premium zones, into hospitality, that's a luxury product and those luxury products do not come with concession pricing or junior pricing."

She told fans who did not want to renew premium seats they had two chances to move to standard seats: both during the season ticket window and once it had closed, on 1 July for corporate seats or 13 July in standard stadium seats.

"They will be given an option, which I hope will be suitable for them."

She added those in hospitality lounges would also have the opportunity to move once the season ticket window had closed.

Some fans have expressed concerns about tickets becoming digital, which Ibbetson said was a Premier League sustainability requirement.

"If somebody doesn't have a smartphone or they're unable to use a smartphone for whatever reason, I urge any of those fans to email the ticket office. We will support them, we have options to be able to help them," she said.

She added the club was undergoing "a very busy" summer of preparations, with trenches being dug both inside and outside the stadium for VAR and Premier League broadcasting needs.

"It is no small amount of work to meet their requirements," she said.

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