The Gardeners' World Blog

Just before the World Cup started I did a quick interview for The Guardian about our plans for the World Cup. It's traditional on these occasions to say we'll have some new whizzy camera or to dwell on the wonders of our tv studio, or I could have talked about our refreshed graphics package - which is, we think, pretty smart.

But I've tried to be clear from the start that this World Cup is not about new tricks in one medium: it's about innovation across the whole of BBC Sport and it's about offering choice on as many platforms as possible.

So how are we doing? Here are some snapshots of how audiences are responding to our multimedia World Cup...