The Gardeners' World Blog

I'm the Head of Product Management for BBC Journalism. My job title is one of those BBC classics which means very little to the outside world, but my team of product managers provides a key role in the ongoing development of various BBC interactive services.

We study how our audiences' needs are changing, our editorial colleagues' priorities and what the changing technology can offer. We turn these ideas into services which our designers and technical teams can build, and which you - the audience - will want to use.

The "products" we manage include all of BBC Sport's websites, mobile services and interactive TV, their equivalents from BBC News and Weather and many of our local, regional and international services.

The Dutch have for a long time been one of the most popular teams at the World Cup - all that orange, Total Football tradition and terrace bonhomie seems to appeal to the neutral fan.

But this particular nation always poses a problem for any media organisation covering the football - what do you actually call the team?