BBC Online
BBC Online
% of UK adults who use BBC Online on average per week
- 2025/26: 63%
- 2024/25: 62%
(Source: Compass by Ipsos UK. 16+)
Average weekly active accounts – all accounts
- 2025/26 24.1 million
- 2024/25 23.6 million
(Source: Piano Analytics. All accounts)
Delivery of the mission and purposes overall via BBC Online
% of weekly users rating BBC Online as effective at helping the BBC to deliver the mission (16+ UK weekly users)
| Year | Effective | Ineffective |
|---|---|---|
2025/26 | 84% Effective | 7% Ineffective |
2022/23 | 85% Effective | 8% Ineffective |
(Source: Ipsos UK. 16+)
% of weekly users rating BBC Online as effective at helping the BBC to deliver the public purposes (16+ UK weekly users)
| Year | Effective | Ineffective |
|---|---|---|
2025/26 | 85% Effective | 6% Ineffective |
2024/25 | 84% Effective | 6% Ineffective |
(Source: Ipsos UK. 16+)
BBC Online by product
BBC News Online
Experience
BBC News Online average weekly reach
| Measure | Year | Percentage |
|---|---|---|
% of UK adults who use BBC News Online on average per week | 2025/26 | 34% |
% of UK adults who use BBC News Online on average per week | 2024/25 | 34% |
(Source: Compass by Ipsos UK. 16+)
BBC News Online cross-product average weekly active accounts
| Measure | Year | Accounts |
|---|---|---|
Average weekly active accounts – all accounts | 2025/26 | 11.3 million |
Average weekly active accounts – all accounts | 2024/25 | 10.5 million |
(Source: Piano Analytics)
BBC Sport Online
Experience
BBC Sport Online cross-product average weekly active accounts
| Measure | Year | Value |
|---|---|---|
Average weekly active accounts – all accounts | 2025/26 | 8.4 million |
Average weekly active accounts – all accounts | 2024/25 | 8.5 million |
(Source: Piano Analytics)
BBC iPlayer
Experience
Average weekly active accounts using BBC iPlayer
| Measure | Year | Value |
|---|---|---|
Accounts overall | 2025/26 | 15.4 million |
Accounts overall | 2024/25 | 15.2 million |
Under 35 year olds’ accounts | 2025/26 | 4.1 million |
Under 35 year olds’ accounts | 2024/25 | 4.3 million |
(Source: Piano Analytics)
BBC iPlayer time per population head
| Measure | Year | Time |
|---|---|---|
Length of time UK population spends with iPlayer on average per week (hours:mins) | 2025/26 | 01:29 |
Length of time UK population spends with iPlayer on average per week (hours:mins) | 2024/25 | 01:21 |
Length of time UK 16-34s spends with iPlayer on average per week (hours:mins) | 2025/26 | 01:01 |
Length of time UK 16-34s spends with iPlayer on average per week (hours:mins) | 2024/25 | 00:58 |
% of all BBC TV viewing that is delivered by BBC iPlayer
| Measure | Year | Percentage |
|---|---|---|
% of all BBC TV viewing that is delivered by BBC iPlayer | 2025/26 | 27% (all) / 63% (16-34) |
% of all BBC TV viewing that is delivered by BBC iPlayer | 2024/25 | 23% (all) / 50% (16-34) |
(Source: BARB As Viewed. All devices~)
BBC iPlayer total viewer hours
| Year | Average per week | Total per year | |
|---|---|---|---|
Total hours UK population spends viewing iPlayer | 2025/26 | 96.2 million | 5.0 billion |
Total hours UK population spends viewing iPlayer | 2024/25 | 87.0 million | 4.5 billion |
(Source: BARB As Viewed. All devices. New BARB As Viewed measurement was introduced in BBC reporting from 2022/23 onwards. The new data measures all viewing, both linear and on-demand, in all households with a TV set and/ora broadband internet connection, across all devices. Therefore, BARB As Viewed data from 2024/25 and 2025/26 is not comparable with pre-2022/23 figures.)
BBC Sounds
Experience
| Measure | Year | Value |
|---|---|---|
Average weekly active accounts using BBC Sounds | 2025/26 | 4.85 million |
Average weekly active accounts using BBC Sounds | 2024/25 | 4.77 million |
(Source: Piano Analytics)
BBC Sounds streaming time
Measure | Year | Value |
|---|---|---|
Average weekly hours played through Sounds | 2025/26 | 19.1 million |
Average weekly hours played through Sounds | 2024/25 | 17.3 million |
(Source: Piano Analytics)
BBC Sounds streaming time does not include smart speaker data
BBC TV viewing via iPlayer
The charts show the percentage of all BBC viewing per genre that now takes place via iPlayer. For example, 61% of all BBC drama viewing takes place on iPlayer. News viewing, by contrast, is currently predominantly a live broadcast experience.
% of BBC viewing in each genre that is delivered by iPlayer
| % of BBC viewing in each genre that is delivered by iPlayer: 4+ | % of BBC viewing in each genre that is delivered by iPlayer: 16-34 | |
|---|---|---|
Factual | 20% | 59% |
Children | 62% | 63% |
News & Current Affairs | 11% | 29% |
Drama | 61% | 88% |
Entertainment | 27% | 62% |
Comedy | 71% | 93% |
Films | 29% | 59% |
Sport | 16% | 36% |
(Source: BARB As Viewed. All devices)
How audiences used BBC iPlayer in 2025/26
| Dataset | Live | On-Demand | Info |
|---|---|---|---|
| BBC iPlayer requests by device and type | 22% | 78% | Out of 8.9 billion requests* |
Source: BARB As Viewed. All devices
| Dataset | TV Device | Tablet | Computer | Mobile device | Info |
|---|---|---|---|---|---|
| BBC iPlayer requests by device and type | 75% | 10% | 7% | 8% | Out of 8.9 billion requests* |
| Dataset | Under 35s | 35-54 year | 55+ year | Unknown | Info |
|---|---|---|---|---|---|
| BBC iPlayer average weekly active accounts | 27% | 30% | 35% | 7% | % age profile |
How audiences used BBC sounds in 2025/26
| Dataset | Live | On-Demand | Info |
|---|---|---|---|
| Plays on BBC Sounds split by type | 63% | 37% | Out of 2.8 billion plays |
| Dataset | Live speech | Live music | On-demand speech | On-demand music | Info |
|---|---|---|---|---|---|
| Plays on BBC Sounds split by type | 35% | 28% | 32% | 5% | Out of 2.8 billion plays |
| Dataset | Under 35s | 35-54 year | 55+ year | Unknown | Info |
|---|---|---|---|---|---|
| BBC Sounds average weekly active accounts | 35% | 28% | 32% | 5% | % age profile |
* There was a change to the definition of iPlayer requests in 2025/26, removing clips from the total requests. Therefore 2025/26 figures are not comparable with previous years. 2024/25 iPlayer requests restated using the same revised definition is 8.6 billion.
