Analysis: Hard work begins nowpublished at 22:24 BST
22:24 BST
Adwaidh Rajan BBC Sport journalist
Image source, Getty Images
It was an occasion to savour for the thousands of Coventry supporters who flocked to Emirates Stadium for their club's first Premier League game since 2001.
But if they needed any reminder that the hard work only starts now, this was it.
Their manager Frank Lampard might be no stranger to the Premier League, having won three titles as a player and managed in the top flight too, but it is a newer experience for his players.
He started five of their summer arrivals at the Emirates, including club record signing Caleb Yirenkyi, who cost £23m out of their summer outlay of about £130m.
Yet the Championship winners were outplayed and outclassed.
A more realistic test for Coventry will come against fellow newcomers Hull City next week and the Sky Blues will look to inject early momentum into their campaign by opening their account at the Coventry Building Society Arena.
Lampard's side can draw inspiration from Sunderland and Leeds, who both avoided the drop last season, but seven of the past nine sides promoted have still gone straight back down to the Championship.
And it makes the meeting with Hull all the more important.
Three points will prove massive for Coventry, who have the toughest opening schedule of any team this season, according to Opta, with trips against Manchester City and Nottingham Forest to come next month.
Arsenal 3-0 Coventry: How the players ratedpublished at 22:09 BST
22:09 BST
Coventry City starting XI:
Carl Rushworth: A confident take from an Arsenal corner in the first half, but will be disappointed in how he dealt with the second Arsenal goal on his Premier League debut. Rushworth was also beaten by a scuffed Martin Odegaard shot for the third. 5
Milan Van Ewijk: Lost the ball for the Arsenal opener and his team were up against it after going behind in the 15th minute. 4
Bobby Thomas: A tough night for the Coventry centre-back, but he did react well to clear when Rushworth parried a shot in the second half. 5
Aurele Amenda: A big block to deny Bukayo Saka from the edge of the six-yard box in the first half. Tried to battle physically with Kai Havertz but part of a back four that conceded three. 5
Jay Dasilva: Had a difficult night against Saka, who was on top of his game. One good dribble in the second half. 5
Matt Grimes: The Coventry captain tried to get on the ball when he could in midfield but was not given any time. 6
Frank Onyeka: A lot of hard work from Onyeka but unfortunately for him a lot of it was done without the ball. 5
Caleb Yirenkyi: Tried to give energy to the Coventry midfield but was overpowered by an impressive Arsenal side. Booked for a foul on Myles Lewis-Skelly. 6
Loum Tchaouna: The winger provided some threat for Coventry on the wing and his speculative acrobatic effort in the first half had David Raya panicking for a second. 6
Brandon Thomas-Asante: Coventry did not have much of the ball so the winger was not able to show much going forward. 5
Ellis Simms: The striker battled hard against Gabriel and beat him once with a nice piece of skill. 6
Coventry City substitutes:
Victor Torp (on 62, Yirenkyi): The game was over when the midfielder came on. 6
Taiwo Awoniyi (on 70, Simms): Given a thankless task of leading the line when his side were three goals behind. 5
Jack Rudoni (on 70, Thomas-Asante): Not any chance to make an impact. 5
Sutton's predictions: Arsenal v Coventry Citypublished at 13:56 BST
13:56 BST
I never read too much into the Community Shield, but to beat Manchester City as comprehensively as Arsenal did was hugely impressive and it shows where they are at.
Bruno Guimaraes is a good signing and while Christos Tzolis could not cut it at Norwich City - the jersey was too big for him - he looks the part too.
Joking aside, it was Daniel Farke who signed Tzolis for the Canaries in 2021 and called him one of the brightest young prospects in Europe, and he has been proven right about that.
This is all bad news for Coventry, though.
Speaking of Norwich, they haven't been in the top flight for a few years now but I always remember them getting stuffed in their opening-day fixture in 2019 when they played Liverpool away - and it is a nightmare for Sky Blues boss Frank Lampard to open with a game like this.
I suppose, on the flip-side, if Coventry can somehow go to the Emirates and get a draw against the champions then it would provide such a huge boost to their players.
But I can't see past an Arsenal win. The scoreline just depends on how much Mikel Arteta's side put their foot down.
After 25 years - the wait is overpublished at 13:29 BST
13:29 BST
Rob Gurney BBC CWR sports editor
Image source, Getty Images
The kid in a sweet shop, or not being able to sleep on Christmas Eve, is genuinely how gnarly old me feels about the Sky Blues being back in the Premier League after 25 long years away!
The landscape, particularly financially, has changed enormously in the intervening quarter of a century, which is why it's refreshing – and slightly surprising – to see the owner Doug King sanction spending of – by all accounts – more than £120m of their £200m-plus windfall on enhancing last season's Championship-winning squad.
That's no guarantee of success, of course, but in theory it gives you more chance than if you'd just banked the dough and hoped for the best.
Frank Lampard was vibrant and positive at his pre-match media conference, while at the same time acknowledging that their front foot, attacking philosophy, which yielded 95 points and 97 goals last season, might have to be tempered, particularly at places like Arsenal.
But they were excellent on the counterattack for the majority of last season, and with what they've added, that should be the case again this time.
As plenty of people have said throughout the summer, die-hard fans and casual observers alike, if you offered City a 17th place finish now, they'd probably take it.
That isn't being pessimistic, just realistic. If you're asking me, I honestly think they could do a little better than that - 14th or 15th, as the first step along the road to being a stable and sustainable Premier League football club again.
"Coventry City is a fantastic club and I'm really happy to get this deal over the line," Bentley said. "It feels like a place that is developing and, off the back of a fantastic season last year, there is a really good feel around the place.
"It is really positive and there is an obvious excitement to go into the new season with the aim of being as successful as possible.
"I will bring a lot of experience. I'm a senior player with good leadership qualities and I'm someone who has really high standards. I want to make my mark on the pitch as well, of course.
"There is a really good goalkeeping group here. When I get my opportunity, it is down to me to take it. I want to help the club get results in the Premier League."
Arsenal v Coventry City: Key stats and talking pointspublished at 10:15 BST
10:15 BST
Matt Jones BBC Sport journalist
It doesn't get much tougher for Coventry City in their first top-flight game for 25 years. The Sky Blues travel to defending champions Arsenal on Friday (20:00 BST) for the first game of the 2026-27 Premier League season.
The Gunners ended a long wait of their own last term, as they finished top of the pile for the first time in 22 years. Given the instability elsewhere in the Premier League – nine of the 20 teams in the division have new head coaches – Mikel Arteta's side are the big favourites to retain the title in the eyes of many.
Like Arsenal under Arteta, Coventry come into the season after years of stability. Head coach Frank Lampard was appointed in 2024 and has excelled; his team coasted to the title in the second tier last season, finishing 11 points clear of Ipswich Town in second.
Gunning for two in a row?
Although they have some injury issues to contend with going into the new campaign – William Saliba and Jurrien Timber will miss the start of the season – Arsenal look well set to go again.
In Bruno Guimaraes and Christos Tzolis, Arteta has added two goalscoring options from midfield too. The former registered 14 goal contributions in the Premier League last season, with nine goals and five assists, while Tzolis produced a massive 40 – 17 goals and 23 assists – in the Belgian top flight for Club Brugge.
With a robust defence to lean on, if the Gunners can find some extra stardust in the attacking third, then they could represent a formidable opponent this term.
In terms of this fixture, Arsenal's record has been phenomenal against newly promoted sides at Emirates Stadium in recent years.
They have won 17 of their past 18 Premier League games against promoted sides at home. The Gunners are also unbeaten in 45 Premier League home games against promoted sides, the longest such run by any team in the competition's history.
Early Sky Blues?
This fixture represents a tall order for the Sky Blues with that in mind and, while there will be plenty of excitement upon their return to the Premier League, it may take a while for their campaign to take off.
According to Opta, Lampard's side have the toughest start of any team in the division this season. They face Hull City at the Coventry Building Society Arena in week two and then trips to Manchester City and Nottingham Forest sandwich a home encounter with Brighton after that.
They do at least have some fond memories of matches against Arsenal on the opening day. In 1993-94, they won 3-0 at Highbury thanks to a hat-trick from Micky Quinn.
It is no surprise that the football landscape has shifted since then, though. In taking to the field on Friday, Coventry will set a Premier League record. This is their first match in the competition for 25 years and 94 days, the longest gap between games by a side in the league's history.
Coventry's numbers last seasonpublished at 09:12 BST
09:12 BST
Chris Collinson BBC Sport statistician
Image source, Getty Images
Championship winners Coventry were undoubtedly the best team in the division, with both the best goal difference and expected goal difference.
Their attack was excellent as not only did they score the most goals, they had the most shots and highest expected goals as well.
Although three teams were more clinical, Frank Lampard's players still scored 10 more goals than expected given the chances that they had.
While they conceded the fewest goals, Coventry weren't quite as impressive overall at the back as four sides gave up fewer shots and had a lower xG against in the Championship.
But keeper Carl Rushworth was the best shotstopper in the league in terms of goals prevented (7.7), so it's no surprise that the club were happy to pay £22m this summer to make his move from Brighton permanent.
Why was the Premier League so competitive in 2025-26?published at 08:14 BST
08:14 BST
Chris Collinson BBC Sport statistician
Image source, Getty Images
In the Premier League last season, 13 of the 20 teams finished with between 40 and 60 points - the most in an English top-flight campaign since 2003-04 (also 13).
Was the Premier League so competitive in 2025-26 because the quality of the 'lesser' teams got better or the top teams got worse? It is hard to know for sure.
Given how savvy clubs like Brighton, Brentford and Bournemouth are, the vast amounts of money that enable even bottom-half sides to sign the best talent from abroad and the Premier League's current dominance of the Europa League and Conference League, it would seem to be the former.
However, the fact that promoted play-off winners Sunderland were able to finish above 13 teams in their first season back suggests the league was maybe not as strong as we think.
What we do know is that whether because they got worse or their opponents got better, four of the sides that finished in the top seven in 2024-25 - champions Liverpool, Chelsea, Newcastle and Nottingham Forest - took 79 points fewer between them last season.
While Forest's decline was perhaps expected given their incredible seventh-place finish in 2024-25 and their journey to the Europa League semi-finals last season, the others were far more surprising.
Sunderland and Leeds smashed the recent run of promoted sides struggling to compete by taking 64 more points than the teams they replaced in the top flight.
As a result, this season will be a bit of an upside-down one in that Bournemouth, Brighton and Sunderland have European campaigns to navigate while Chelsea, Tottenham and Newcastle do not.
Will we therefore see a bounce-back to the more 'traditional' order in 2026-27 or are we truly entering a new, fiercely-competitive era of the Premier League?
'A crate of beer and a cake was the payment for the Highfield Road clock!'published at 19:17 BST 20 August
19:17 BST 20 August
Image source, Getty Images
It is 20 years to the day since Coventry played their first match at The Ricoh Arena, the start of a new era that bought to an end the days of their old Highfield Road ground.
When the ground was demolished, some of the famous items were put up for auction. The famous clock was bought by supporter Matt Bradley, who has been speaking to BBC CWR.
"At the time I was 16 and went down with a good friend of mine," he said.
"He bought the away dugout and then the clock went for sale and I out my hand up. I thought it would go for a lot more but it ended up going for £80.
"We were really chuffed that we got it and I did a little interview with Sky Sports News saying it would look great in the kitchen, not realising how big it was when it was 80 feet up in the air!
"We got a phone call a week later from the auction company saying they couldn't get it down as it was too high up, and offering my money back.
"My mum decided she wasn't going to stand for it, so went down with us and we spoke to the demolition team who got it down for us the next day. There was a little damage but they got it down.
"We went down with a crate of beer and a cake, which in the end was the payment for it! It was too big for the car so we went back with a friend's van, got it in, took it back home and put it up in a little pool table room we had in the back of the house.
How does Coventry's transfer approach compare with Sunderland in 2025?published at 17:39 BST 20 August
17:39 BST 20 August
Katie Stafford BBC Sport journalist
Sunderland's promotion to the Premier League at the end of the 2024-25 campaign prompted a massive summer of recruitment.
In preparation for their first campaign in the top flight for eight years, the Black Cats signed 15 players - including Marc Guiu, who had to return to Chelsea within a few weeks of joining - and spent a record £160m.
That is almost double the amount of bodies through the doors at Coventry this summer.
"Sunderland's successful recruitment drive in the summer of 2025 has been well documented," said BBC Radio Newcastle's Sunderland commentator Nick Barnes.
"The club had two plans in place for recruitment that summer - one for the Championship and one for the Premier League, and it was the latter which rolled into action.
"With a guarantee of significant income from the Premier League TV deals, and having spent frugally in the years they were in League One and the Championship, Sunderland had plenty of headroom to invest against the projected incomes due from promotion.
"What Sunderland did demonstrate was the importance of having a plan/project clearly underpinned by sustainability."
Coventry's books are also healthy, but chairman Doug King said earlier this year that should the Sky Blues be promoted to the Premier League, they would not be following in the footsteps of Sunderland.
In an interview with BBC CWR, King labelled their overhaul "a little bit radical", adding "their identity of who got them there has been somewhat lost".
"Is that the right thing to do?" King questioned. "I don't know. I guess we'll do it the Cov way."
But after already spending more than £100m on signingsthis summer, it would suggest King agrees that a big outlay is necessary to compete in the Premier League, but has spent big on a smaller number of players.
That is why the Sky Blues have brought in seven players to date - including Frank Onyeka who joined following the completion of his loan - rather than undergoing a complete overhaul.
They have, however, like Sunderland, looked at the European leagues to recruit this summer, with Caleb Yirenkyi signing from Nordsjaelland, Sidiki Cherif from Fenerbahce and Aurele Amenda arriving from Eintracht Frankfurt.
"Sunderland gambled on their due diligence to identify players they believed would only increase in value," added Barnes.
Yirenkyi, Amenda and Cherif have no Premier League experience, but they do arrive with plenty of international and European competition experience.
The trio also have the potential to increase in value, with Yirenkyi attracting significant interest from other English and European clubs before the 20-year-old Ghana international put pen to paper for Coventry.
Avoiding relegation is this season's aim for Coventry, but signing sellable assets should they drop back down to the Championship is good business.
Coventry's 'absolutely incredible' journey back to the Premier Leaguepublished at 13:12 BST 20 August
13:12 BST 20 August
Image source, Getty Images
After a 25-year absence, Coventry City are back in England's top-flight.
In a special episode of BBC Radio 5 Live's Football Daily podcast, Mark Chapman is joined by Golden Boot-winning former striker Dion Dublin, club legend Steve Ogrizovic, BBC CWR's Rob Gurney, and others to reflect on the club's remarkable journey back to the top.
You can also hear from manager Frank Lampard - the man who brought the Sky Blues back to the Premier League - recall the club's rejuvenation under Mark Robins and hear fan stories from the darker years.
"It was a hugely difficult period," reflects Gurney.
"Keeping my twins, who are going to be 24 on Friday, interested when they were kids was very difficult. I was taking them to places like Barnsley and Peterborough to go and watch matches away from home. They plummeted all the way down to League Two.
"There was a game where we were losing at home against Forest Green Rovers when Michael Doyle frogmarched a fan off the pitch after he had run on to remonstrate. We lost 6-2 at home to Yeovil in that season too.
Sky Blues mirror Leeds' 'Big Lads FC' projectpublished at 11:26 BST 20 August
11:26 BST 20 August
Katie Stafford BBC Sport journalist
The curtain lifts on the 2026-27 Premier League season on Friday and it is reigning champions Arsenal that kick it all off against newly promoted Coventry City.
It has been a busy summer on and off the pitch for the Sky Blues as Frank Lampard and his side gear up for their first game in the top flight since 2001.
Survival is inevitably the target, but after watching Sunderland and Leeds achieve that and more last season, there is perhaps more optimism around their chance of staying up going into this campaign.
How does the Sky Blues' transfer business compare to that of Sunderland and Leeds this time last year?
Image source, Getty Images
Coventry have spent more than £100mon eight new signings during a busy window for the Sky Blues so far.
Last summer, Sunderland brought in 15 players, Leeds added 10 and Burnley - the only one of the three to be relegated - signed 13.
All three clubs had a different approach; Sunderland looked to the European market for hidden gems, Leeds opted for a more physical profile of player and Burnley targeted younger talent alongside additions from other Premier League sides.
But one thing was evident - they all had to make significant signings to take the next step.
"Leeds United's approach to the 2025 summer transfer window was to mould the squad into 'Big Lads FC' and to be strong in both boxes," said BBC Radio Leeds reporter Adam Pope. "It was a gear shift when you consider the swagger - and the style - that had seen the team romp to the Championship title, scoring almost as many goals as the 100 points amassed, while conceding only 30 the previous season.
"Manager Daniel Farke and the recruitment team adopted a pragmatic and calculated view that the team had to impose itself to survive.
"In came a set of signings with genuine height and physicality. It worked superbly well."
Leeds also took a gamble on signing players who had struggled with their fitness in recent seasons such as Dominic Calvert-Lewin, Lukas Nmecha and James Justin.
They did this because they "believed in their medical staff to monitor and rehabilitate better than their rivals".
Pope added: "Small margins in this area meant big gains. The rate of return to action of several squad members was comparatively quick following a spell on the sidelines."
Both Coventry and Leeds won their respective Championship titles by being ruthless in front of goal, but the Premier League inevitably brings a different challenge and newly promoted teams are without the ball more often than not.
This is why Leeds' strategy focused on physicality. They wanted to be a nuisance off the ball and a threat from set pieces, both offensively and defensively.
Coventry's incomings this summer reflects that of Leeds': tall, strong and powerful.
New signings Aurele Amenda, Taiwo Awoniyi, Caleb Yirenkyi and Gustavo Hamer are all physical in their own way, whether it be Amenda and Awoniyi's height, Yirenkyi's ball-winning mentality or Hamer's work rate to track back.
Lampard will want his team to show strength and ability to win aerial battles in both boxes, and his new additions certainly add more grit to a team that were so widely praised for their fluid football last season.
Come back to the page later today for analysis from BBC Radio Newcastle's Nick Barnes on the comparisons to Sunderland.
Where will Coventry finish?published at 08:20 BST 20 August
08:20 BST 20 August
Last season: Championship winners
This season: 18th
It's going to be very tough for the three promoted teams this season, but Coventry City's renaissance under the vibrant leadership of Doug King is a real feel-good story - mirroring Frank Lampard's own renaissance as a manager.
The Sky Blues have shown real ambition in the summer and will, along with other newcomers Ipswich Town and Hull City, relish making a nonsense of naysayer predictions such as this one.
Taiwo Awoniyi will provide a spearhead, while Gus Hamer has returned from Sheffield United and goalkeeper Carl Rushworth has signed permanently following his successful loan from Brighton last season.
Winger Loum Tchaouna has joined from Burnley, defender Aurele Amenda arrived from Eintracht Frankfurt and Ghana midfielder Caleb Yirenkyi signed from Nordsjaelland.
No-one can say King and Coventry are not having a go.
More points for bottom-half sides but bottom two cut adrift in 2025-26published at 08:19 BST 20 August
08:19 BST 20 August
Chris Collinson BBC Sport statistician
Image source, Getty Images
Teams in the bottom half of the Premier League in 2025-26 finished with more points than they had in years, meaning that judging them simply by their position in the table is perhaps a little harsh.
Everton may have been underwhelmed with their 13th-place finish but it was the most points a team in that position had finished with since the Toffees themselves in 1999-2000.
The points of the four places below them were all the highest they have been in the Premier League for 23 years and West Ham can consider themselves unlucky to have gone down with the highest points total for an 18th-placed side since 2010-11.
However, competition has come at a cost.
One place where the Premier League has become less competitive - because it has become more fiercely-contested overall - is at the very bottom.
While it is almost expected for one side to be cut adrift long before the end of the season, nowadays two sides are getting left behind.
The average points tally of the second-bottom side in a 38-game season is 31, meaning teams that finish there have usually competed in a relegation battle for most of the season before ultimately falling short.
After the Premier League was reduced to 20 teams in 1995-96, only two 19th-placed sides failed to reach 30 points in the first 21 seasons. But in the past decade, seven of the 10 sides to finish in that position have failed to do so.
In the past two seasons, promoted sides Ipswich and Burnley have both finished there with just 22 points - the fewest ever taken by a second-bottom side.
Relegation battles are now mostly a fight to see who takes the final spot in the bottom three, with the other two accounted for long before the final day - often by promoted sides.
But inspired by the survival of Sunderland and Leeds, promoted trio Coventry City, Ipswich Town and Hull City will all be hoping they have what it takes to match the competitiveness of the Premier League this season.
Premier League transfer fees are incredible - Lampardpublished at 19:02 BST 19 August
19:02 BST 19 August
Nick Mashiter Football reporter
Image source, Getty Images
Coventry boss Frank Lampard has said transfer fees in the Premier League have been an eye-opener for the Sky Blues, who will play their first top-flight game for 25 years on Friday.
Striker Sidiki Cherif became the club's latest summer signing on Wednesday after joining from Fenerbahce to push the Sky Blues spending to around £130m this summer.
"One of the interesting things between being a player and transitioning into a manager is that you learn about the other side of the game, as in agents, transfer fees," said the former England midfielder.
"It's not the most beautiful part of the game in a way but it is the world we live in so you've got to get with that.
"Of course that makes it probably more difficult to be as active as we're wanting to be this window and I think we've worked pretty well around that but you look at some of the higher transfer fees that are going on and it's incredible to where the game's at."
Yet Lampard also did not rule out further changes to the squad in the final two weeks of the window, having also re-signed goalkeeper Carl Rushworth and midfielder Gus Hamer.
He said: "We have tried to strike the balance of working strategically to add to what we already had, we will see what the rest of the window brings.
"We had a relatively small squad last year, it worked for us, it was good for cohesion.
"What is clear also though is that we're stepping up to a big level now and we need competition, competition in training, competition for game time.
"The rigours of the Premier League and the different demands of the Premier League physically on the team and how we want the squad to look and the profile of the squad means that we've had to add players in different areas.
"We know the level goes up so we're trying to work to make ourselves competitive at the level and we'll analyse over the next two weeks how the squad's looking."
Listen to an extract of Lampard's news conference below
Lampard on team news, transfers and starting against the championspublished at 16:13 BST 19 August
16:13 BST 19 August
Katie Stafford BBC Sport journalist
Coventry boss Frank Lampard has been speaking to the media before Friday's opening Premier League game against Arsenal at Emirates Stadium (kick-off 20:00 BST).
Here are the key lines from his news conference:
Ephron Mason-Clark and Jack Rudoni are "in contention" for the season opener but striker Haji Wright could be sidelined for "up to 12 weeks" with a quad muscle injury.
Lampard said the season "couldn't start at a harder place" but Coventry will go to Arsenal "with belief" and will carry that throughout the campaign.
On the Arsenal match: "I want to show in our performance and how we approach the game that we're not coming into it with fear. We respect Arsenal greatly, but it doesn't mean you play with too much respect that you are passive. We can hopefully show we are a good team that want to do something this year."
He said "winning or losing at Arsenal won't define our season, but consistency over the course will".
On the aim for this season: "To compete in every game that we play and to take every game as it comes."
He said they "had to be patient" in the transfer window because of the World Cup, but he is "happy" with the eight signings that they have made so far.
On whether there will be any more additions: "We will see. We knew we had work to do and we knew what the gap is because history tells you that. We've tried to strike the balance of working smartly in the window to bring in players to help the squad we already had. We will see for the remainder of the window about ins and outs."
'Massive privilege' to be a part of promotion celebrations - Kellypublished at 15:47 BST 19 August
15:47 BST 19 August
Image source, Getty Images
Former Coventry City captain Liam Kelly told BBC CWR "it was an honour" to hand the Championship trophy to skipper Matt Grimes at the 'We Are Back' parade earlier this summer.
Midfielder Kelly made a total of 180 appearances for Coventry after arriving in 2017, and helped the club earn promotion from League Two in 2018.
He was also the captain of the side when they won promotion from League One as title winners in 2020.
When he left the Sky Blues in May 2024, former manager Mark Robins said he "will be rightly lauded as a club legend" for being "an integral part of Coventry City's rise through the divisions".
Two years later, Kelly was invited to play a special role in the title celebrations and has since returned to the club to take charge of the under-21s.
"It's a great time to be at the football club again," said Kelly to BBC CWR. "I didn't really enjoy the last couple of years of my playing career, so when this opportunity came up, I made my mind up straight away.
"It was a no-brainer for me."
On his role at the parade in May, Kelly added: "It was a great moment for me. I had obviously been watching Coventry over the last season and managed to make quite a few games as a fan.
"I got asked a few days before the parade to hand over the trophy [to Matt Grimes] and it was such a massive privilege.
"To see where Coventry had gone from in the depths of League Two, all the way back up to the Championship and now winning the Championship to get themselves back in the Premier League, it was an honour - a really special day."
Premier League return 'a big moment for us all' - Kingpublished at 15:03 BST 19 August
15:03 BST 19 August
Lorna Bailey BBC CWR Breakfast presenter
Image source, Getty Images
Coventry City owner Doug King says Friday's season opener at Arsenal "is a big moment for us all" as the Sky Blues make their long-awaited return to the Premier League.
Seven of the past nine teams to be promoted have not survived, so King and head coach Frank Lampard are more than aware of the challenge ahead.
"Getting out of the Championship was a was a huge effort without a parachute payment, and then the next one is to try to retain ourselves in the Premier League, and we know the challenge of that," said King.
"We've got good momentum, and I'm really focused. When you have good momentum you try to keep your momentum, and if you don't make it this year, you have to regroup."
The Sky Blues have signed seven players so far and spent around £100m - the kind of figure which has become more common for promoted sides in recent seasons.
"They're quality players that we wanted to join the football club, and I think that's important," added King. "We are targeting players that we choose, and who we were able to sell the project to.
"It shows we're in a decent position when our targets want to join us.
"We then have to try to get them through the door from the clubs that are selling them and that's a challenge. That takes quite a while, and it takes a lot of effort, and a lot of negotiation, and a lot of discussion.
"But I'm really excited that we've added to a squad that I felt won the Championship in style last year.
"There's a lot of change going on, but we've kept the core of the players who got us promoted. We've added the new players, and I think they're bedded in well.
"Frank [Lampard] is focused. It's a big moment for us all.
"[It's a] big moment for Frank to come in and lead his team into the Premier League that he got promoted as champions. He knows the moment. I know the moment.
"We'll do our best to to execute it the best we can."
Image source, Getty Images
