Coventry City's 'All-Pink' charity kit sells out immediately
- Published
Coventry City's limited edition 'All-Pink' shirt, that was launched on Friday morning, has sold out.
The 1700 shirts are part of the club's Breast Cancer Awareness campaign that coincides with October being Breast Cancer Awareness month.
According to Cancer Research UK, one in seven women in the UK will be diagnosed with breast cancer in their lifetime.
Coventry City chief business officer, Nicola Ibbetson, told BBC CWR that 10% of the overall shirt sales will go to charity, with match-worn shirts from Monday's game against Newcastle United set to be auctioned off later this month.
Listen to Ibbetson's interview on BBC CWR by pressing the play button above, or on BBC Sounds here
