The Business of Trust

Available for over a year

This is an edited version of this programme. Just what is trust and how important is it in business? And, once it has been lost, can it ever be won back? Journalist Matthew Gwyther speaks to the chairman of the John Lewis Partnership, Charlie Mayfield, and former chief of Severn Trent Water and Jaguar, Sir John Egan. The former EMEA head of public relations firm Edelman, Robert Phillips, explores PR's influence on trust and Nobel Prize winning economist and author Professor Robert Shiller gives his thoughts. Amid all the negativity about business, Rachel Botsman - who is an expert on the collaborative economy - offers some hope. Producer: Keith Moore.