Content formats and audience experiences
These are the future ways to watch, listen, read, discover, and experience music, news, entertainment, and all other types of media. Explore our work on interactive programmes, flexible media, immersive storytelling, voice interfaces, the creator economy, and more.
Latest reports and white papers on content
More R&D reports
How programmes are consumed on iPlayer after broadcast
Paper 409: Selecting a programme from BBC iPlayer or BBC Sounds, do you consume it all the way through or skip to the highlights? It may depend on the type of programme...
Making it easier to produce personalised media
Paper 404: What personalisation could be in the context of broadcast media and other public service content.
Top tips for designing voice applications
Report: Best practice tips from top UK voice producers on how to design rich-media content for conversational assistants.
INTERACTIVITY
Creating a personalised documentary: What the audience told us
Following some user testing, people gave us feedback on what they enjoyed and whether they would watch a new format like our interactive Instagramification documentary.
