#42 Hinge CEO: The Cost of Living Crunch Is Changing How We Date

Jackie Jantos, CEO of Hinge, says the cost of living is reshaping dating habits, with daytime meet-ups becoming more common and traditional drinks dates becoming less popular as younger people look for cheaper ways to meet in person.

She argues that AI should help users express themselves rather than speak on their behalf, rejecting suggestions that AI is making online dating less authentic. Hinge has introduced a range of AI-powered tools, including features that help users improve profiles, start conversations and reconsider potentially offensive messages before sending them. Jantos defends these interventions, saying they encourage reflection rather than creating a filtered version of users online.

Jantos says it "breaks her heart" that some young people are turning to AI chatbots for emotional support instead of confiding in friends, arguing that difficult conversations and human connection remain essential parts of building relationships. She points to research showing high levels of loneliness among Gen Z and says younger generations are spending significantly less time together in person than previous cohorts.

Jantos also discusses the wider dating-app industry, arguing that Hinge is continuing to grow despite broader challenges across the sector. She attributes that growth to the company's focus on helping users to meet in person and ultimately leave the app altogether.

Presenter: Sean Farrington
Producer: Jeevan Nerwan
Editor: Olivia Baron

03:18 Gen Z loneliness and isolation
07:19 Hinge’s growth compared to other dating apps
09:18 Growth in the UK and the gender balance
15:20 AI features on the app and authenticity
32:37 The younger generation's relationship with AI
36:12 Age restrictions on social media usage
39:20 Tinder and other Match Group apps
42:25 Is “Designed to be deleted” at odds with the business model?
46:20 The cost of living crisis is leading to growth in daytime dating as opposed to traditional bar dates
54:46 Her career in tech, including roles at Spotify