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18/02/2013

As farmers launch an advertising campaign to regain consumers' trust post the horsemeat scandal, Charlotte Smith examines its cornerstone, the Red Tractor quality assurance label.

As farmers launch an ad campaign to regain consumers' trust after the horsemeat scandal Charlotte Smith examines how far its cornerstone, the Red Tractor quality assurance label, makes meat more traceable. As testing for horsemeat in beef products continues, the owner of a horse abattoir tells Farming Today he warned the Government in 2005 that the horse passport system wouldn't keep drug residues out of the food chain. And Hogget is en vogue among food writers, we find out what it is and why.

Presented by Charlotte Smith. Produced by Sarah Swadling.

12 minutes

Last on

Mon 18 Feb 201305:45

Broadcast

  • Mon 18 Feb 201305:45

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