29/08/2012
An advert claiming 'Red Tractor Pork is High Welfare Pork' has been banned by the ASA. The British pig industry argues that the decision was based on a technicality.
An ad campaign claiming 'Red Tractor Pork is High Welfare Pork' has been banned by the Advertising Standards Authority. The British Pig Executive, which represents the industry, argues the decision was based on a technicality and doesn't reflect badly on Red Tractor standards. Also in the programme: we continue our examination of the role co-operatives could play in the future of UK farming, and we find out about the golden wheat from Shropshire which will be on the Paralympic winners' podium.
Presenter: Georgina Windsor
Producer: Sarah Swadling.
Last on
Broadcast
- Wed 29 Aug 201205:45BBC Radio 4
Farming Tomorrow: Another Country with James Rebanks
A document of the lives of rural workers in and around three English villages.
Farming Tomorrow: AI on the Farm
Charlotte Smith explores how artificial intelligence is transforming agriculture.
Farming Tomorrow: The Briefing Room asks How will climate change affect our farms?
Will we still be able to grow enough food as temperatures rise and rain patterns change?
Farming Tomorrow: Kiri's Farm
A stand-up comedian, a vegan and a farmer walk into a bar.
Podcast
![]()
Farming Today
The latest news about food, farming and the countryside
