First of all we need to establish ourselves in the market with a distinctive trade mark that guarantees excellent quality and choice. We have to emphasise the fact that all our products come from organic farming.
First, we'll launch an advertising campaign on internet, then we could advertise in the press and on television. Subsequently we'll organise in-store promotions. We'll give the customers free samples and we'll ask them to fill in a form with all their personal details. These details will be used to build up a client database to whom we'll send recipes and leaflets with information on our new products. |
