The Gardeners' World Blog

I'll come clean - I wish I was in the Caribbean. Sadly I'm stuck in wintry west London right now, but I'm not letting that minor geographical drawback get in the way of my enjoyment of the Cricket World Cup.

On a professional level, there is something about a World Cup that never fails to get the creative juices flowing - events like this tend to have a catalytic affect on the media industry. They have long been the driver for innovation, pushing the boundaries of what is possible and setting new standards of audience expectation. Colour TV, HD TV, broadband video streaming - all have been driven forward by their association with World Cups.