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<title>
About the BBC
 - 
Mark Byford
</title>
<link>https://meleleh.pages.dev/blogs/aboutthebbc/</link>
<description>About the BBC - A collection of blogs from inside the BBC</description>
<language>en</language>
<copyright>Copyright 2012</copyright>
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<item>
	<title>The Spending Review: Making It Clear </title>
	<description><![CDATA[<font size="2">Next week and running through with a second push in 
early October, the BBC will broadcast a season of programming and 
content across its TV, radio and online journalism output examining the 
impending cuts to public sector spending.&nbsp; This is set in the context 
that the Government will be making its major announcement on the 
Spending Review on October 20th.&nbsp; During the recent General Election campaign one of our main jobs at the BBC was to act as a trusted guide 
explaining an often very complex set of issues. The focus for all our 
editorial content around the Election was "Making it Clear".&nbsp; This was 
not just a title - it was a mission statement for the BBC's election 
campaign coverage.&nbsp; So, too, will it now be for our coverage in the run 
up to the Spending Review announcement.<br />&nbsp; </font>

<p><font size="2">During critical times such as now, for the United 
Kingdom, the BBC has an important role to play to clarify the issues for
 our audiences - to help them make sense of different ideas and points 
of view.&nbsp; The Spending Review is one of those times and our aim is to 
provide insightful, objective programmes and expert analysis to help 
people understand the context and the potential options.&nbsp; We'll look at 
where and at what level the cuts may be made and why they are happening 
now, ask what the key issues are, how the Government is dealing with 
them and what the implications of the cuts could be.</font></p>

<p><font size="2">At the heart of next week's programming are twelve 
major regional television debates across the English regions being 
broadcast on BBC One on Thursday 9th September at 10.35 pm. The audience
 will include politicians, public sector workers, business leaders and 
members of the public. This is a good example of the unique ability of 
the BBC's regional and local services to connect with their audiences 
and engage them in a subject that is likely to have a direct effect on 
their lives. The debates will examine the potential impact of the 
spending review in their regions, exploring the decisions that local 
councils will be faced with and how those decisions might impact on 
jobs, services and local businesses. They will use as a starting point 
the results of a study commissioned by the BBC's English regions which 
brings together, for the first time, a range of different factors that 
determine how vulnerable a particular area is to economic impacts such 
as public sector cuts. The debates will be followed up on BBC Local 
Radio the following morning. </font></p>

<p><font size="2">As well as the regional debates and survey next week, 
there will also be widespread coverage across the BBC's main network 
news programmes for the whole UK including a special focus through the 
forthcoming party conference season. Nick Robinson will be travelling 
around the country to find out what are the key issues on people's minds
 about the Spending Review.&nbsp; Newsnight will be offering its own special 
reportage and debate and in the following week the Today programme looks
 at the Spending Review issues through the lens of two constituencies in
 Sheffield.</font></p>

<p><font size="2">Launching on Saturday we have a special website 
featuring the latest news on the Spending Review, Q&amp;A's from our key
 correspondents and lots more rich content and analysis to sit alongside
 our radio and TV programmes. Click on <a href="https://meleleh.pages.dev/spendingreview">www.bbc.co.uk/spendingreview</a>. 
Moving into early October there will further debates broadcast in 
Scotland, Wales and Northern Ireland and our specialist correspondents 
will look at the issues sector by sector. On the day that the Government
 announces full details of the cuts on October 20th&nbsp; Andrew Neil will 
present a programme dedicated to the Spending Review and there will be 
extended reports and analysis in our main news programmes.</font></p>

<p><font size="2">This kind of comprehensive programming, providing real
 public service is what the BBC is here to do and we will continue to 
follow the story throughout the autumn. We hope it will help our 
audiences understand the full context of the Spending Review and what it
 may mean for them.</font></p>

<i><font size="2">Mark Byford </font>is <font size="2">Deputy Director General and Head of BBC Journalism</font></i>

<br /><br />

]]></description>
         <dc:creator>Mark Byford 
Mark Byford
</dc:creator>
	<link>https://meleleh.pages.dev/blogs/aboutthebbc/2010/09/the-spending-review-making-it.shtml</link>
	<guid>https://meleleh.pages.dev/blogs/aboutthebbc/2010/09/the-spending-review-making-it.shtml</guid>
	<category>Spending Review</category>
	<pubDate>Thu, 02 Sep 2010 17:24:05 +0000</pubDate>
</item>

<item>
	<title>The Met Office wins the BBC Weather contract</title>
	<description><![CDATA[<p style="BACKGROUND: white; TEXT-ALIGN: justify"><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Arial"><o:p></o:p>
<span class="mt-enclosure mt-enclosure-image" style="DISPLAY: inline"><img class="mt-image-center" style="DISPLAY: block; MARGIN: 0px auto 20px; TEXT-ALIGN: center" height="430" alt="People playing in heavy snow in the park" src="https://meleleh.pages.dev/blogs/aboutthebbc/snow_park.jpg" width="600" /></span>Today's announcement concludes a rigorous and competitive tender process begun in Autumn 2009 which sees the <a href="http://www.metoffice.gov.uk/">Met Office</a> continuing to supply the BBC with its weather services for the next five years.<o:p></o:p></span></p>
<p class="MsoNormal" style="TEXT-ALIGN: justify"><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Arial"><a href="http://news.bbc.co.uk/weather/">Weather</a> is a key part of the BBC's news and information services and a much loved talking point for everyone across the UK. The public turns to us in huge numbers for regular weather updates, or for accurate information and forecasts when big weather stories happen - such as the recent heavy snow or floods.<o:p></o:p></span></p>
<p class="MsoNormal" style="TEXT-ALIGN: justify"><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Arial"><o:p></o:p></span></p>
<p class="MsoNormal" style="TEXT-ALIGN: justify"><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Arial">The BBC, as a public service broadcaster, is committed to offering audiences the highest quality for the best value for money and we're confident this new contract does that. The</span><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Arial"> Met Office has demonstrated its ability and commitment to deliver a high quality service through accuracy, consistency of data and flexibility. Overall </span><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Arial">the new contract delivers better value for money</span><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Arial">. </span><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Arial"><o:p></o:p></span></p>
<p class="MsoNormal" style="TEXT-ALIGN: justify"><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Arial">The BBC has been working in partnership with the Met Office for many years, <a href="https://meleleh.pages.dev/weather/bbcweather/features/radioweatherforecasts.shtml">a relationship that dates back to 1922</a> when a script prepared by the Met Office was read out by an announcer for the first time in a radio weather forecast.<span>&nbsp; </span><o:p></o:p></span></p>
<p class="MsoNormal" style="TEXT-ALIGN: justify"><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Arial">Much has been made about the decision to put the contract out to tender, with some claiming it to be because of inaccurate forecasts by the Met Office around the Barbecue Summer/mild winter.&nbsp;This is simply not the case. <o:p></o:p></span></p>
<p class="MsoNormal" style="TEXT-ALIGN: justify"><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Arial">The truth is we had recognised a significant change in the market for weather services which has become more competitive in the last few years. It is exactly because of this new context that we wanted to consider&nbsp;the options available to ensure we were still offering the best value for money to licence fee payers. And it made sense to do so at a time when the contract with the Met Office was about to expire.<o:p></o:p></span></p>
<p class="MsoNormal" style="TEXT-ALIGN: justify"><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Arial">So what does the contract mean and what are the differences you'll see going forward?<o:p></o:p></span></p>
<p class="MsoNormal" style="TEXT-ALIGN: justify"><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Arial">Accuracy and consistency are central to what BBC Weather does and this contract renews our commitment to produce high quality forecasts across TV, radio, online, mobile and Red Button.<o:p></o:p></span></p>
<p class="MsoNormal" style="TEXT-ALIGN: justify"><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Arial">The contract covers the supply of weather services, which includes weather data, on air presenters and forecast services. Our audiences won't see drastic changes in how our forecasts are being presented - the weather map will be retained and familiar faces will continue to be seen and heard regularly.</span></p>
<p class="MsoNormal" style="TEXT-ALIGN: justify"><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Arial">What this contract means is that the </span><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Arial">BBC will get more data for more locations and more frequently throughout the UK and around the world - which will help keep weather forecasts consistent and accurate.<o:p></o:p></span></p>
<p style="BACKGROUND: white; TEXT-ALIGN: justify"><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Arial">It will also allow the BBC and the Met Office to organise their resources in a way which will help provide the most consistent forecasts across all our platforms.<o:p></o:p></span></p>
<p style="BACKGROUND: white; TEXT-ALIGN: justify"><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Arial">Our responsibility is to our audiences and we will focus on our mission to make sure BBC Weather continues to deliver the authoritative, reliable, accurate and innovative forecasts on which our audiences rely. <br /></span></p>
<p style="BACKGROUND: white; TEXT-ALIGN: justify"><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Arial"><br /></span></p>
<p style="BACKGROUND: white; TEXT-ALIGN: justify"><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Arial"><i>Mark Byford is Deputy Director-General at the BBC</i></span></p>
<p style="BACKGROUND: white; TEXT-ALIGN: justify"><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Arial"><o:p></o:p></span>&nbsp;</p>
<ul>
<li>
<div class="MsoNormal"><span style="FONT-SIZE: 10pt"><o:p>The image was taken by BBC News Photographer, Jeff Overs&nbsp;</o:p></span></div></li></ul><!--EndFragment-->]]></description>
         <dc:creator>Mark Byford 
Mark Byford
</dc:creator>
	<link>https://meleleh.pages.dev/blogs/aboutthebbc/2010/07/the-met-office-wins-the-bbc-we.shtml</link>
	<guid>https://meleleh.pages.dev/blogs/aboutthebbc/2010/07/the-met-office-wins-the-bbc-we.shtml</guid>
	<category>BBC Weather</category>
	<pubDate>Tue, 06 Jul 2010 10:59:34 +0000</pubDate>
</item>

<item>
	<title>Who Do You Trust?</title>
	<description><![CDATA[<p>PR firm Edelman have published their <a href="http://www.edelman.co.uk/trustbarometer/">2010 Global Trust Barometer</a> today , it surveyed 1,000 people in the UK and many more around the world asking what they think about politicians, bankers, CEOs and media companies, providing a window on national and international levels of public trust. </p>

<p>At the BBC we know we have to work hard day-in day-out to earn the trust of our audiences, the report shows that Trust in the BBC TV as a provider of information is 72 per cent, ahead of any other British broadcaster.  </p>

<p>These findings also mirror a <a href="http://www.guardian.co.uk/media/2009/sep/04/bbc-icm-poll-james-murdoch">poll by the Guardian/ICM</a> last September which showed Trust in the BBC had grown from 60 to 69 per cent over the past five years, as well as our own research.  </p>

<p>Audiences tell us the reason they trust the BBC is down to quality, impartiality and transparency. </p>

<p>High quality impartial news is central to the BBC remaining a trusted institution. When you watch, listen or read <a href="http://news.bbc.co.uk/">BBC News</a> you can be sure that it is not influenced by any political or commercial interest. As a public service your trust in us, rather than profit, is our bottom line. </p>

<p>Many people surveyed cited 'transparency and honesty in how corporations conduct business' as a key factor in gaining trust.  In recent years we have increased openness and accountability to audiences by introducing BBC Newswatch and the Editor's blog. This also confirms my view that the steps we are now taking to become even more transparent, including disclosing the salaries and expenses of our top decision makers each quarter, are the right ones. We will continue to put the BBC at the forefront of transparency in both broadcasting and the public sector. </p>

<p>We must also be honest and big enough to admit when we get things wrong, and take the appropriate action to put it right again. </p>

<p>Whilst this evidence is in contrast to the highly pitched noise you often hear about the BBC, it reinforces my view that we must never take public trust for granted. </p>

<p>It is important for the BBC to listen to our audiences and gain a thorough understanding of what you want and expect for your licence fee. </p>

<p>We must keep working hard to open up, become more transparent and continue to focus on quality programmes if we are to maintain your trust in us. <a href="https://meleleh.pages.dev/blogs/aboutthebbc/2010/01/the-bbcs-7bn-boost-to-economy.shtml">As announced last week</a> we are currently exploring the potential for spending an even higher proportion of the licence fee on quality UK originated content in our forthcoming Strategy Review. </p>]]></description>
         <dc:creator>Mark Byford 
Mark Byford
</dc:creator>
	<link>https://meleleh.pages.dev/blogs/aboutthebbc/2010/01/who-do-you-trust.shtml</link>
	<guid>https://meleleh.pages.dev/blogs/aboutthebbc/2010/01/who-do-you-trust.shtml</guid>
	<category>Edelman</category>
	<pubDate>Thu, 28 Jan 2010 14:22:13 +0000</pubDate>
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