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<title>
About the BBC
 - 
John Millner
</title>
<link>https://meleleh.pages.dev/blogs/aboutthebbc/</link>
<description>About the BBC - A collection of blogs from inside the BBC</description>
<language>en</language>
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	<title>Learning and the BBC</title>
	<description><![CDATA[<p>Why does the BBC, a broadcaster, involve itself in education? It's worth asking this question firstly because the answer isn&rsquo;t entirely obvious, and secondly because for those who need to market their product in the education sector, the presence of the publicly-funded BBC is controversial, to say the least.</p>
<div class="imgCaptionCenter" style="text-align: center; display: block; "><a href="https://meleleh.pages.dev/blogs/aboutthebbc/programmesyllabus.jpg"></a>
<div class="imgCaptionCenter" style="text-align: center; display: block; "><a href="https://meleleh.pages.dev/blogs/aboutthebbc/programme_syllabus.gif"><img class="mt-image-center" style="margin: 0 auto 5px;" src="https://meleleh.pages.dev/blogs/aboutthebbc/assets_c/2010/11/programme_syllabus-thumb-600x380-60486.gif" alt="Early BBC school radio transmissions, from the year before the BBC's incorporation" width="500" height="316" /></a></div>
<p style="max-width:500px;font-size: 11px; color: #666666;margin: 0 auto 20px;">Early BBC school radio transmissions, from the year before the BBC's incorporation</p>
</div>
<p>The answer is partly to do with history. The BBC was of course set up to educate as well as to inform and entertain, and from its early years in the mid 1920s the BBC sought a special relationship with teachers and students. The first schools broadcasts were transformational. They used the new medium to broaden the curriculum with subjects like music, dance, and modern languages which had hitherto been beyond the reach of many schools; and to enrich it with new ways of teaching English literature, social and economic history, geography and biology, bringing a whole new world of knowledge, experience and imagination into the classroom. And this was not just one-way broadcasting. Presenters addressed the children directly as if they were in the room with them, and the children talked or sang back to the loudspeaker. Programmes were supplemented with illustrated workbooks, and teachers were asked to feedback on how these broadcast-enhanced lessons went, and to send samples of children&rsquo;s work back to the BBC. The Schools Broadcasts manual spoke of a collaboration between the classroom teacher and their wireless colleague. This was interactive radio 50 years before the internet.<br /><br /></p>
<div class="imgCaptionCenter" style="text-align: center; display: block; "><a href="https://meleleh.pages.dev/blogs/aboutthebbc/schoolradio.jpg"><img class="mt-image-center" style="margin: 0 auto 5px;" src="https://meleleh.pages.dev/blogs/aboutthebbc/assets_c/2010/11/schoolradio-thumb-500x300-60473.jpg" alt="The BBC School Radio site" width="500" height="300" /></a>
<p style="max-width:500px;font-size: 11px; color: #666666;margin: 0 auto 20px;">And 85 years on... The BBC School Radio site today</p>
</div>
<p>The BBC has been deeply involved in the educational life of school students and their teachers ever since, shifting its main delivery platform for formal learning first onto TV in the 1950s and 60s, and then at the beginning of this century, online. Once schools and students had ready access to it, the web brought huge advances in flexibility, interactivity and pedagogical potency. It also made it possible to deliver learning experiences not only through teachers in classrooms, but also directly to students both inside and outside of school: cue <a href="https://meleleh.pages.dev/schools/gcsebitesize/">Bitesize</a>. Fundamentally, however, the new platform was simply a continuation of the same educative mission by other means. The BBC, then, has been in this space for the best part of a century.<br /><br />It&rsquo;s not just history though. There&rsquo;s an underlying philosophical argument for the BBC&rsquo;s educator role, which has to do with the social purpose of education - its function as an engine not just of individual betterment but of a wider social and economic wellbeing. Education is about enlightening and enriching individual lives, but it&rsquo;s also about enlightening and enriching us all, which is why most societies on earth invest so heavily in it. Education is about building up not monetary but social capital, and it&rsquo;s simply too important to be left up to market forces alone to provide. As with those early wireless broadcasts, the BBC provides online learning services like Bitesize and <a href="https://meleleh.pages.dev/learningzone/clips/">Class Clips</a> purely in order to help young people to learn and their teachers to teach: there is no other bottom line. The support of learning and teaching is one of the corporation&rsquo;s six core public purposes - the reasons why Parliament approves the licence fee and why the public on the whole willingly pay it. It&rsquo;s part of why we have a BBC.<br /><br />Teachers in particular understand this. Levels of approval of how the BBC spends the licence-fee are 17% higher among UK teachers than among the public at large. That&rsquo;s because nearly 80% of teachers regularly use BBC content in their lessons, making well over half a million weekly visits to the BBC&rsquo;s teacher-facing websites.&nbsp; Reach of the BBC's direct-to-the-student sites is similarly deep:&nbsp; over 70% of all secondary students use one of the Bitesize websites, making around a million weekly visits. Usage levels like this deliver extremely good value-for-money to the licence-fee payer.<br /><br />Of course there&rsquo;s room for a mixed economy of providers and distributors of educational content, and of course competition can be a good thing, driving innovation and efficiency. But education is a fundamentally collective endeavour and teachers are first and foremost public service professionals rather than consumers of educational product. The publicly-funded BBC is among other things a communal repository of our shared hopes for a next generation that is more highly-skilled, better educated and more fulfilled than the last. The BBC has not only a proud record as an educator, but a rightful and proper place in the educational landscape.</p>
<p><em>John Millner is Learning Executive for 5-19 Learning</em></p>
<p><em><br /></em></p>
<p><em>Read John's previous blogs about <a href="https://meleleh.pages.dev/blogs/aboutthebbc/2010/08/gcse-bitesize-supporting-young.shtml">Bitesize and GCSE results</a> and <a href="https://meleleh.pages.dev/blogs/aboutthebbc/2010/10/the-pull-of-the-north.shtml">the pull of the North</a>.</em></p>
<p><em>Controller of BBC Learning, Saul Nass&eacute;, blogs about his <a href="https://meleleh.pages.dev/blogs/aboutthebbc/2010/09/inspiring-a-life-full-of-learn.shtml">new strategy for learning</a>. <br /><br />Find out more about the <a href="https://meleleh.pages.dev/pressoffice/pressreleases/stories/2010/09_september/27/learning.shtml">BBC's strategy for learning</a> on the Press Office website.</em></p>]]></description>
         <dc:creator>John Millner 
John Millner
</dc:creator>
	<link>https://meleleh.pages.dev/blogs/aboutthebbc/2010/11/learning-and-the-bbc.shtml</link>
	<guid>https://meleleh.pages.dev/blogs/aboutthebbc/2010/11/learning-and-the-bbc.shtml</guid>
	<category>BBC Learning</category>
	<pubDate>Tue, 09 Nov 2010 16:27:53 +0000</pubDate>
</item>

<item>
	<title>The pull of the North</title>
	<description><![CDATA[<div class="imgCaptionCenter" style="text-align: center; display: block; "><a href="https://meleleh.pages.dev/blogs/aboutthebbc/north_hills.jpg"><img class="mt-image-center" style="margin: 0 auto 5px;" src="https://meleleh.pages.dev/blogs/aboutthebbc/assets_c/2010/10/north_hills-thumb-500x350-57020.jpg" alt="A mist-filled valley near Kendal in the Lake District - just north of Manchester" width="500" height="350" /></a></div>
<p class="imgCaptionCenter" style="text-align: center; display: block; "><span style="font-size: 10pt; font-family: Arial;" lang="EN-US">I&rsquo;m a Londoner. I was born and schooled here, my whole family live here, I know it like my hand. As the song says, I love London town. Its diversity, its cultural richness, its size, speed and buzz, all make it a wonderful place to live.</span></p>
<p class="Body"><span style="font-size: 10pt; font-family: Arial;" lang="EN-US">So why will I be going North when my job relocates to Salford Quays next year?</span></p>
<p class="Body"><span style="font-size: 10pt; font-family: Arial;" lang="EN-US">One answer is precisely that I&rsquo;ve lived here most of my life, and I&rsquo;m not sure I want to stay here for the rest of it. I think change is bracing; it makes you stronger and more creative. And as I get older I increasingly find the thing I look forward to most about London is leaving it - for the salt air of the coast or the rough air of the hills. </span></p>
<p class="Body"><span style="font-size: 10pt; font-family: Arial;" lang="EN-US">There&rsquo;s my job, of course, which I&rsquo;m not ready to give up just yet. I love working in public service media, I&rsquo;m fanatical about learning, and am fascinated by the potential for using the BBC&rsquo;s reach and resources to help millions of people to acquire new knowledge and skills. There&rsquo;s almost nowhere else I could do this kind of work, so North I shall go.</span></p>
<p class="Body"><span style="font-size: 10pt; font-family: Arial;" lang="EN-US">For me, however, there&rsquo;s something more important than either of the above:<span>&nbsp; </span>the magnetic pull of the North.</span></p>
<p class="Body" style="text-align: center;"><span style="font-size: 10pt; font-family: Arial;" lang="EN-US"><a href="../../blogs/aboutthebbc/medicityukatnight500.jpg"><img class="mt-image-center" style="margin: 0pt auto 5px;" src="../../blogs/aboutthebbc/assets_c/2010/10/medicityukatnight500-thumb-500x350-57002.jpg" alt="MediaCityUK at night" width="500" height="350" /></a></span></p>
<p class="Body"><span style="font-size: 10pt; font-family: Arial;" lang="EN-US">Manchester truly has the best of both worlds. It&rsquo;s a big, stylish city with beautiful buildings, more culture than you could shake a stick at, an efficient modern transport system, and the largest student population in Europe.<span>&nbsp; </span>But it&rsquo;s also got better access to wild, high landscapes than probably any other city in England, so that for anyone who loves hills and mountains Manchester is a location to die for. Head out northwards and you&rsquo;re in the mountains of the English Lakes; north-eastward takes you to the roll and sweep of the Yorkshire Dales; south-eastward are the Derbyshire Peaks, and south-westward, Snowdonia. As the bloke from <em>The Stone Roses</em> remarked, Manchester&rsquo;s got everything except a beach.</span></p>
<p class="Body"><span style="font-size: 10pt; font-family: Arial;" lang="EN-US">Another part of the pull comes from Manchester&rsquo;s long history as a font of invention and unconventional thinking. The city was not only the birthplace of industrial manufacturing, canal building and steam railways, but also the cradle of English radicalism. Chartism and the Cooperative movement both began there. Political reformers like John Bright and early socialists Robert Owen and Friedrich Engels lived there. Women&rsquo;s suffrage campaigners Emmeline and Christabel Pankurst were both Mancunians; women&rsquo;s reproductive rights campaigner Marie Stopes was Manchester Uni's first woman lecturer. The Shaker messiah Ann Lee was born in Manchester, one of a long line of nonconformist religious leaders. Great Mancunian scientists and inventors include Richard Arkwright, John Dalton, James Joules, JJ Thomson, pioneer photographer Roger Fenton and early aviators Alcock, Brown and AV Roe.</span></p>
<p class="Body"><span style="font-size: 10pt; font-family: Arial;" lang="EN-US">In the arts, Manchester numbers Elizabeth Gaskell, Anthony Burgess, Alan Garner, Mike Leigh, Norman Foster, LS Lowry, Peter Maxwell Davies, Albert Finney, and Woods Michael and Victoria among its sons and daughters. Massive Manchester bands include <em>The Fall, The Smiths, The Buzzcocks, Joy Division, Take That</em> and <em>Oasis</em>. The place fizzes and crackles with creativity.</span></p>
<p class="Body"><span style="font-size: 10pt; font-family: Arial;" lang="EN-US">
<div class="imgCaptionCenter" style="text-align: center; display: block; "><a href="https://meleleh.pages.dev/blogs/aboutthebbc/mediacityuksiteday.jpg"><img class="mt-image-center" style="margin: 0 auto 5px;" src="https://meleleh.pages.dev/blogs/aboutthebbc/assets_c/2010/10/mediacityuksiteday-thumb-500x350-57004.jpg" alt="The MediaCityUK site, where John and his team will be based next year" width="500" height="350" /></a></div>
Getting there, of course, is easier talked about than done. Change can be costly, and in this case the cost includes disruption to the lives of those BBC people who&rsquo;ve decided not to move North with their jobs. A big part of <em>my</em> job over the next year is helping to move a sizeable production department over 200 miles North and settling into new buildings with a&nbsp;new&nbsp;technical infrastructure and new ways of working, while simultaneously finding places to live and recruiting a hundred or so new staff. Frankly the task feels daunting. </span></p>
<p class="Body"><span style="font-size: 10pt; font-family: Arial;" lang="EN-US">But it also feels like a huge adventure, which is not something everyone is lucky enough to have in their working life. We&rsquo;ll be restarting the operation almost from scratch, with an influx of new people and new energy, and the challenge of developing new, more effective ways of working while putting down new local and regional roots. It&rsquo;s scary, yes. But pretty exciting too. </span></p>
<p class="Body"><span style="font-size: 10pt; font-family: Arial;" lang="EN-US">Then again, maybe it&rsquo;s just that my father was a Manchester lad&hellip;</span></p>
<p class="body"><em><span style="font-family: Arial;" lang="EN-US">John Millner is the BBC's Learning Executive for 5-19 Learning&nbsp;</span></em><span style="font-family: Arial;" lang="EN-US">&nbsp;</span></p>
<p class="body"><span style="font-family: Arial;" lang="EN-US">&nbsp;</span></p>
<p class="body"><em><span style="font-family: Arial;" lang="EN-US">Read Director of the North, </span></em><span style="font-family: Arial;" lang="EN-US"><em><a href="https://meleleh.pages.dev/blogs/aboutthebbc/peter_salmon/">Peter Salmon's blog posts</a></em><em> for more about the BBC's move to Salford Quays.</em></span><em><span style="font-family: Arial;" lang="EN-US"> <br /></span></em></p>
<p class="body"><em><span style="font-family: Arial;" lang="EN-US">Controller of BBC Learning, </span></em><em><span style="font-family: Arial;">Saul Nass&eacute;</span></em><em><span style="font-family: Arial;" lang="EN-US">, blogs about his</span></em><span style="font-family: Arial;" lang="EN-US"><a href="https://meleleh.pages.dev/blogs/aboutthebbc/2010/09/inspiring-a-life-full-of-learn.shtml"><em> new strategy for learning</em></a><em>.&nbsp; </em></span></p>
<p class="body"><em><span style="font-family: Arial;" lang="EN-US">Find out more about the </span></em><span style="font-family: Arial;" lang="EN-US"><a href="https://meleleh.pages.dev/pressoffice/pressreleases/stories/2010/09_september/27/learning.shtml"><em>BBC's strategy for learning</em></a><em> on the Press Office website.</em></span></p>
<p class="body"><span style="font-family: Arial;" lang="EN-US">&nbsp;</span></p>]]></description>
         <dc:creator>John Millner 
John Millner
</dc:creator>
	<link>https://meleleh.pages.dev/blogs/aboutthebbc/2010/10/the-pull-of-the-north.shtml</link>
	<guid>https://meleleh.pages.dev/blogs/aboutthebbc/2010/10/the-pull-of-the-north.shtml</guid>
	<category>@North</category>
	<pubDate>Wed, 13 Oct 2010 14:12:15 +0000</pubDate>
</item>

<item>
	<title>Bitesize and GCSE results</title>
	<description><![CDATA[<a href="https://meleleh.pages.dev/blogs/aboutthebbc/bitesizehp.jpg"></a><img class="mt-image-center" style="DISPLAY: block; MARGIN: 0px auto 20px; TEXT-ALIGN: center" height="430" alt="Students looking at their exam results" src="https://meleleh.pages.dev/blogs/aboutthebbc/exam_results1.jpg" width="606" />It's GCSE results week, and for 700,000 16-year olds in England, Wales and Northern Ireland it's a real rite of passage, marking the end of their statutory schooling, and a decisive milestone on the way to either continuing education or the world of work. Class of 2010 did better than any previous cohort, with almost 70% getting a Grade C or above and nearly 23% scoring an <span style="mso-spacerun: yes">&nbsp;</span>A or <span style="mso-spacerun: yes">&nbsp;</span>A*.<br style="mso-special-character: line-break" /><br style="mso-special-character: line-break" /><o:p></o:p></font></span>
<p></p>Most of these young people will have been supported in their studies by <a href="https://meleleh.pages.dev/schools/gcsebitesize/">Bitesize</a>, one of the BBC's best known online products. Bitesize is a web phenomenon. It has well over half a million users a week, and is regularly rated among the top three sites, along with <a href="http://www.google.co.uk/">Google</a> and <a href="http://www.wikipedia.org/">Wikipedia</a>, for usefulness as a study aid.<span style="mso-spacerun: yes">&nbsp;</span>With a reach of 75% of all 11-16 year olds, Bitesize is arguably<span style="mso-spacerun: yes"> </span>the BBC's most successful venture ever into the teen audience. Part of this success is down to the fact that there's been a technology revolution in teaching and learning since Bitesize was launched in 1998, when the world wide web was just a few years old. Teachers now use networked or online classroom resources more than printed ones, while going online has become for most students the default way to get help with homework, coursework or revision for exams. Bitesize came at the right time and with the right functionality to ride the wave of this learning technology revolution, and the service is now an integral element - along with a wide range of non-BBC online curriculum support products - <span style="mso-spacerun: yes">&nbsp;</span>in the <st1:country-region w:st="on"><st1:place w:st="on">UK</st1:place></st1:country-region>'s digital learning landscape. Today there are getting on for 15,000 pages on seven separate Bitesize sites, covering the four key stages in <st1:country-region w:st="on">England</st1:country-region>, <st1:country-region w:st="on">Wales</st1:country-region> and <st1:country-region w:st="on">Northern Ireland</st1:country-region>, plus Standard Grade and Highers in <st1:country-region w:st="on"><st1:place w:st="on">Scotland</st1:place></st1:country-region>, and Bitesize TGAU in Welsh. <o:p></o:p></font></span>
<p></p><a href="https://meleleh.pages.dev/blogs/aboutthebbc/exam_results.jpg"></a><img class="mt-image-center" style="DISPLAY: block; MARGIN: 0px auto 20px; TEXT-ALIGN: center" height="434" alt="GCSE Bitesize homepage" src="https://meleleh.pages.dev/blogs/aboutthebbc/bitesizehp1.jpg" width="606" />Another big factor in Bitesize's success has been addressing itself directly to students.Teachers use the sites too of course, and teacher recommendation has been immensely important in spreading the word. But the Bitesize format, language and style is fundamentally student-oriented - delivering <span style="mso-spacerun: yes">&nbsp;</span>just-in-time, curriculum-tailored learning in easy steps, using rich media, interactivity, quizzes and games to make the experience engaging and <span style="mso-spacerun: yes">&nbsp;</span>fun. The Bitesize production team have developed a distinctive voice which is no-nonsense and functional but also often wry, playful, ironic. A quick scan of the secondary <a href="https://meleleh.pages.dev/schools/gcsebitesize/messageboards/">Bitesize message boards</a> shows that students<span style="mso-spacerun: yes">&nbsp; </span>feel at home in this environment. They feel Bitesize is <i style="mso-bidi-font-style: normal">their</i> site. <o:p></o:p></font></span>
<p></p>They'll only continue to feel this, however, if Bitesize adapts and changes as fast as teens' online behaviours and expectations do. The Bitesize sites have re-invented themselves several times already, experimenting with different navigation styles, media, formats and platforms such as red-button and mobile. Online technologies change with lightning speed. National curricula, testing regimes and exam specifications are also entering a period of likely flux.<span style="mso-spacerun: yes">&nbsp; </span>So to stay relevant in the next decade, Bitesize must continue to evolve.<o:p></o:p></font></span>
<p></p>Exactly what kind of Bitesize emerges from this evolutionary process can't be predicted with certainty. I think it will be more flexible, more disagreeable, more customizable than it is now. It will support more community and creativity, become more media-rich, link more widely, and probably move increasingly onto mobile platforms.<span style="mso-spacerun: yes">&nbsp;</span>It will <b style="mso-bidi-font-weight: normal">not</b> develop in the direction of a managed learning environment or tracking tool for teachers; <span style="mso-spacerun: yes">&nbsp;</span>if anything, it will become even more learner-facing, more open to the web and more playful than it is now. <o:p></o:p></font></span>
<p></p>Bitesize faces massive challenges over the next 18 months. 2010 will be its last year in London: by this time next year the main Bitesize editorial team and their design and technical colleagues will be settling in to their new home at Media City, Salford, while attempting a complete design overhaul and migration to a brand-new technical platform. But we've a really good reason for rising to these challenges: those thousands of school students across the <st1:country-region w:st="on"><st1:place w:st="on">UK</st1:place></st1:country-region> who rely on BBC Bitesize to enrich and reinforce their learning, and help them reap the benefits of a successful education.</font></span>
<p></p>
<p><em>John Millner is Learning Executive for 5-19 Learning</em></p></span><o:p></o:p></font></span>]]></description>
         <dc:creator>John Millner 
John Millner
</dc:creator>
	<link>https://meleleh.pages.dev/blogs/aboutthebbc/2010/08/gcse-bitesize-supporting-young.shtml</link>
	<guid>https://meleleh.pages.dev/blogs/aboutthebbc/2010/08/gcse-bitesize-supporting-young.shtml</guid>
	<category>Bitesize</category>
	<pubDate>Wed, 25 Aug 2010 12:11:21 +0000</pubDate>
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