About the BBC brand

A brand is more than just a logo. It is a powerful tool that influences consumer and audience decision making.

A brand communicates the essence of a company, its values, services, products and people. A world-leading brand like BBC encapsulates a rich and consistent promise of value and this promise creates expectations about anything associated with the brand.

The BBC logo that represents the brand is our most valuable visual asset.

Our logo visually represents the organisation we all work for, whether it's used on air or online, on videos or on books, on posters or on your mobile phone.

The BBC brand has been one of the world's best known brands since 1922. Consistency is essential if we are to protect the BBC brand now and for the future, wherever we are in the world.

Using the BBC logo

Brand guidelines strengthen and protect our most valuable asset, the BBC brand, and help protect the clarity and integrity of the BBC brand during a time of rapid change.

The logo must only be used in ways that are appropriate and must not be altered in any circumstances. Misuse and distortion of the BBC logo weaken the brand and will not be allowed. Always use correct artwork and read the BBC logo guidelines to ensure correct use of the logo.

It is important that anyone in the organisation who needs to use the BBC logo to carry out the work of the BBC, first of all checks whether it's an appropriate use, and then uses the correct artwork and guidelines.

Brand guidelines are available describing acceptable use. The guidelines will be available from the department that deals with branding issues for your division, probably a marketing and communications department. They will need to know what you want to use the logo for, and you should talk to them each time you want to use it.

If you need to use the BBC logo, please contact your line manager, locally or in the UK, in the first instance.

By working together as One BBC, we can all help protect the BBC brand. It's something we can all be proud of, and which we all need to look after, whether we're in the UK or around the world.