EMAN
THATZ EMBRASSIN!

Brownin x x
give me a fiver and five minutes and I will make a betta logo and still have time left ova to buy a big mac! yeh yeh

bloob
If u look at other Olympics games the merchandise been huge around the logo/mascot but this?? I don't see people buying t-shirts and stuff with this ugly puzzle logo...what a waste of money and what a loss of money its gonna be...

simon crisford
calvin harris would like it beacause it looks like it was born in the 80's

Helen, Colchester
It's awful, i've seen designs done by the public which are far better and didn't cost Ł400,000! As far as i'm concerned it's a complete watse of money and is aesthetically unpleasing! How on earth is that going to inspire anyone? Whoever designed it must be very good at blagging to convince anyone to choose that and pay them Ł400k for the privilege!

L Ro
it looks like a pattern u wld c on an early 90's shell suit!

Ash
jeeze! just hook me up with 1% of that Ł400k and you'd get something way better, i'll even throw in 3 alternative logos.....somebody laughing all the way to the bank with this for 10mins work. Joke is prob on us, as that's more then likely our tax money that payed for it!

Divine Intervention
When i first heard Charlene and G Money discussing the logo i thought they were exaggerating and a few of the comments did make me laugh...but now finally seein it...they were NOT exaggerating at all!! Its really kid looking. I like the idea of us being able to produce somethin original and fresh to show what the uk is all about but that logo just degrades us as thats supposed to be the best we can do with 400 grand and a years worth of time...i mean come on...there are way better designers on myspace that coulda done somethin heavy and very inspiring with a 10th of that money and a 10th of the time..its jus shockin to be honest

sarah
it looks like a throw back from the 80's

GAZZA
AWFUL!!! RUBBISH!! NONE INSPIRING!! JUST LOOK AT THE OLD OLYMPIC SYMBOLS FROM THE PAST, ALL LOOK FANTASTIC, BUT OURS, OH DEAR! IS IT ME OR DOES IT LOOK LIKE 201.2??GET A GRIP AND HAVE A NATIONAL COMPETITION AND LET THE PUBLIC DECIDE THE BEST !!

MARTYN
Give half an hour with photoshop and I`ll knock up a better effort....and i will charge half the price lmao

posh
What a waste of our hard earned money. They should have had a competition-a GCSE student could have done a better job, and made better use of the money! I am ashamed to live in a country that squanders money in such a way. Bad move.

owen
had manchester won the olympics this logo would never have made it. poor londoners are now made to look like they got inspiration from the opening credits of early episodes of fresh prince of bel air - that's not good. i for one intend to add to the logo wherever i see it with my own graffitti. if they want it to look street and modern, then wait till 2012 and lets all add to the design in our own way. then it really would be street.

marina
are they joking?? publicity or no publicity its utter rubbish..

H
hideous

skw
First thought of the new logo is a waste of money, i believe they could of sent the money on something else for instance look how many people is starving in the world

miley
They cant be serious. 400 grand on that, whas goin on really

euphoria
it looks like the logo for a new rave band. 400,000 is a rip off. whatever artist was commisioned to do that is probably laughin at this country thinkin we're mugs for buying his artwork.

jackrie
i look it!!! i feel that it relates to the people of britan and it stands out big style m

Pressure
Looks like something that was designed in the 1980's for a failed bid. Why does the first 2 and last 2 look different - very unusual!!! Infact first 2 looks like a Z and the two bottom numbers look like an R graffiti style. Worst of all must be the colour!!!! Should have incorporated union jack colours or colours from the olympic rings. And to think this logo will be all over London and on those new facilities they spending our millions on... Mmm

Erby
Love the 2x(london olympics)/R design - not. Was this supposed to be a maths equation. Being a person who does a lot animation and design work. I would have loved to get a cut of that 45k. Anyone who uses photoshop would know that this would take five minutes and have you seen the promo adverts - like something outta the 80's with those colours. In the lead up to the bid the promo designs were all good and now we got it, we've ended up with this mess - rubbish

Sash
Olympics gone throwback? It really doesent look very modern to me..it looks eighties-ish

pepe
terrible, just terrible

haze
definatly dont think it inspires or is worth the money but i do like the way it makes people stop and stare to work out whats going on in the logo. and all the talk about how bad it is, helps work on a promotional basis as "any publicity is good publicity

tauchi
i love it, its a great simple modern design. Once its shown more and you get to know what it means you'll learn to love it too. give it a chance.

MCF
honesty what were they thinking...yeah okay the bright colours do attract people but it only makes people think wtf when they do see it probley, it doesnt say anything for london, london isnt colourful, it never had been, simple as, i think they should redo it for a less cheaper price, plenty of people could make a better logo than that!i pray to god the stadium isn't that colour!!!

KK
To be honest, it's typical of the UK to produce something like this. Considering the investment that this attracted I think it's embarassing to have this as our Olympic Logo. I can think of another way to describe it other than an "attitude" as Denise Lewis put it.

raymondo
what happened to the olympic rings colours. hasn't every country got at least one of these colours in their flags?so why have they got rid of them????

Dubzey
its aload of shapes stuck together.it took them a year to make that, its nasty!the colours just look like someone spilt a paint pot!

Mr Gabby
This logo is NUTS - I know people that have done better drawings, while high *not that I advocate drug use!*

Adele G
If that logo represents Ł400,000 worth of inspiration -then the problem with industries reaching out to a range of young people is bigger than I thought. Talk to us - don't assume you know!!

shamanski
I know they've went over budget with the olympics but, it looks like theyve really really cut corners with the logo

Em
For such a momentous occasion they should have taken more time to make something to be proud of...disappointing!

helen
wat a waste of money! it lukz mash up!

TinA
Heeeeeeeeeeeeeeell no!!they r not serious!!!!!!!!

Cheron
What an utter waste of money!! My 4 year old niece would have done better!!!!!

MzNeil
?????????? I don't get it, maybe if I look at it upside down after lets say 5 cups of black coffee it will make more sense to me!!! Oh LOVE the station keeps me crunk at work reppin Cleveland Ohio USA GO CAVS!!!

jamie
not being funny looks like crap like cupple of kids gone and graffitted the other countrys will take the piss and we dont want that

Herbie
Oioi, Not feelin this at all, kinda childish looks like cardboard cut out, considerin the money they spent on it wht a waiste . Sort it out

SammyR
Don't mean to be rude, but my nephew could have drawn that, n he 3 months old, it looks either broken or squashed, and the colours mingin! fair enough if you need a logo, but why not one that people can understand? and crazy modern art fanatics dont count! it might be modern, but that doesn't make it good! some time traditional wins! p.s, totaly LOVE all you guys @ 1xtra!!

STEF
Yow, its ok took me a min to figure it out aswell, it is kinda original but kinda tacky not much thought, looks a bit like a cardboard cutout.

jaki
Definitely not! What a waste of money. Ending up with this as the logo makes us look unprofessional and can't imagine anyone feeling proud of, or inspired by this! A competition to young people should have been held instead and then judged by creative, innovative designers, poeple with some design sense!!

derek
Kinda looks like two people fighting or engaging in sex. It's pretty poor and I expect it'll be changed in the next year or so. I presume the paid someone a lot of money to do it and probably had numerous meetings to determine which one they went for, I would love to see what they rejected in favour of this.

RichS
Couldnt work it out at first. Thought GB was the top left of the logo and the rest had no idea. But then noticed that it read 2012, eventually.

chaos19
how is it supposed to motivate or inspired people it looks like a 2 year old has gone crazy on sugar. its a complete waste of time and money.

gabe
its origanal but not ina good way. it looks like it was they didnt put any effort into it @ all n i think the other countrys will laugh @ us. :) p.s keep the dark tunes up as always u guys hype up my morning!